About Us
Segmented Media Co is a creative marketing partner that helps brands connect, stand out, and build lasting visibility. We blend journalistic storytelling with high-quality content and strategic insight to elevate your business online and in your community. We care deeply about making a difference for your business and creating a strategy that gets you where you want to go.
Here’s the story…
I’m Erin Morgan. I spent nearly a decade working as a reporter and anchor in local TV news after majoring in Journalism in college. I lived in several cities, met people from all walks of life, and told stories that mattered most to their communities.
That experience taught me how to take complex information and turn it into something people could understand, feel, and remember. Storytelling became second nature, and creativity was the tool I used to bring every story to life. That passion is what inspired me to create Segmented Media Co.
If you’ve ever watched a newscast, you know the show is divided into segments. Each one has its own personality and purpose. Your brand is the same way. Segmented was born from that — to become a space where brands can expand their reach by showcasing what makes them unique.
Based in Charleston, SC, I blend my media background with a lifestyle lens to spotlight the energy of the city, share local stories, and be a creative partner rooted in both strategy and soul.
I saw a gap I could fill to work with brands, business owners, and creators who want to show up with intention. With a background in journalism and experience in digital strategy, I built Segmented to help them communicate clearly, show up confidently, and grow intentionally.
